Greta Gynt advertising Clarks shoes, 1940s.
4 0 c m
actual image size: 20cm x 32cm

Greta Gynt advertising Clarks shoes, 1940s.

Hinde, John

© NMeM / Royal Photographic Society / Science & Society Picture Library


Norwegian actress Greta Gynt poses in front of Wells Cathedral to advertise Clarks wooden-soled sandals. John Hinde produced postcards with social history in mind becoming one of the first photographers to use colour for this purpose. The colours (produced using the tricolour carbro process) are Technicolor bright and the contents were carefully staged. He became one of the successfull postcard publishers in the world.



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