Bebe Daniels advertising Clarks shoes, 1940s.
© NMeM / Royal Photographic Society / Science & Society Picture Library
John Hinde produced postcards with social history in mind becoming one of the first photographers to use colour for this purpose. The colours (produced using the tricolour carbro process) are Technicolor bright and the contents were carefully staged. He became one of the successfull postcard publishers in the world.