This Sobell set cost £56-14-0 when new. Sobell claimed that this set had a 'beautifully designed "Best Seller"' cabinet. There were two versions available in 1950 - the London model and Midlands model (the set had to be pre-tuned at the factory to suit either the London transmitter or the Midlands transmitter). The advertising also stressed that there were 'Two user controls, seven pre-set controls' indicating that it was easy to use. It was claimed to be an extremely sensitive receiver 'suitable for fringe reception' ie where the TV signal was very weak.
© National Media Museum / Science & Society Picture Library