Keracolor B772 television receiver, 1970.
© National Media Museum / Science & Society Picture Library
The name Keracolor was derived from the Greek word Karaunos - meaning thunderbolt. Described as 'A colour receiver for the connoisseur', there were a range of models available, ranging from a 12-inch monochrome portable through to a 26-inch colour set with a built-in 8-track stereo cartridge player and a model which could hang from the ceiling. Looking very 'space-age' ( the first moon landing had caused huge excitement six months earlier) these very expensive sets hid the fact that the internal electronics were standard much cheaper units supplied by other manufacturers. This set has a Decca 'Bradford' receiver inside it (so called because the set was designed in Bradford).