Magazine advertisement for the Kodak Stereo camera, 1955.
© National Media Museum / Science & Society Picture Library
Kodak had produced their first stereo camera as early as 1901. In 1954, reacting to the new-found popularity of 35mm stereo cameras produced by rival manufacturers, they launched their own model, together with the Kodaslide viewer. The stereoscopic images gave depth, creating a 3-dimensional effect which made everything 'seem much more exciting and true to life'.