A photograph of 'perfectly proportioned' women lining up to be measured, taken by Bishop Marshall for the Daily Herald newspaper on 3 March, 1953. This photograph was taken at a fashion show for 'outsize' women, in front of an invited audience. One of the show's organisers, Mrs Bessie Braddock, is shown measuring vital statistics (bust, waist, hips). These women were considered to have perfectly proportioned figures. This photograph has been selected from the Daily Herald Archive, a collection of over three million photographs. The archive holds work of international, national and local importance by both staff and agency photographers.
© Daily Herald Archive / National Science & Media Museum / Science & Society Picture Library