Typist drinking tea, 1949.
© NMeM / Photographic Advertising / Science & Society Picture Library
Smiling typist holding a cup of tea by Photographic Advertising Limited. This image was sold for use in Holland, Switzerland and Denmark. Photographic Advertising Limited was founded in 1926 and created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Photographic Advertising Limited's trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs.