Little boy playing at the feet of his parents, 1952.
© NMeM / Photographic Advertising / Science & Society Picture Library
A photograph of a family relaxing in front of the fire, taken for Photographic Advertising Limited in 1952 . The parents look on lovingly as their little boy plays on the floor in front of the fireplace. This image was used to advertise furniture. Photographic Advertising Limited was founded in 1926 by a group experienced in photojournalism and film. The company created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Photographic Advertising Limited's trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs.