A photograph of a man saying goodbye to a woman and baby, taken by Photographic Advertising Limited in 1951. The man is dressed for work, carrying his briefcase and a newspaper. He waves goodbye to a woman and baby at an open window. The image was sold to the British magazine, 'Home Notes', as well as abroad to Canada and Holland. Photographic Advertising Limited was founded in 1926 by a group experienced in photojournalism and film. The company created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Photographic Advertising Limited's trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs.
© NMeM / Photographic Advertising / Science & Society Picture Library