A photograph of a family sitting in a sunny garden, taken for Photographic Advertising Limited in about 1948. An older couple are sitting on a bench in a garden, with a young couple and a baby gather by a step in front of them. This image was sold for use by Glaxo in the medical press and, later, to advertise insurance for Prudential Assurance. Photographic Advertising Limited was founded in 1926 by a group experienced in photojournalism and film. The company created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Photographic Advertising Limited's trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs.
© NMeM / Photographic Advertising / Science & Society Picture Library