Woman using an adding machine, 1950.
© NMeM / Photographic Advertising / Science & Society Picture Library
Photograph by Photographic Advertising Limited. Working women usually appear in a restricted range of roles in the work of Photographic Advertising. If women are shown doing a job other than housework, they are often pictured as secretaries. Photographic Advertising Limited was founded in 1926 by a group experienced in photojournalism and film. The company created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targetted advertising campaigns with specific photographs.