Smiling bride and groom, c 1949.
© NMeM / Photographic Advertising / Science & Society Picture Library
A photograph of a bride and groom gazing into one another's eyes, taken by Photographic Advertising Limited. This photograph was sold for use in the magazine 'Women's Illustrated'. Romantic images proved popular in the Photographic Advertising archive. This example shows a typical attention to costume detail. Photographic Advertising Limited was founded in 1926 by a group experienced in photojournalism and film. The company created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Photographic Advertising Limited's trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs.