Little girl looking at Christmas tree, c 1950.
© NMeM / Photographic Advertising / Science & Society Picture Library
A photograph of a girl looking at a heavily decorated Christmas tree, taken by Photographic Advertising Limited in about 1950. This photograph was sold for use by Harrods, London and to companies in Holland and Australia. Christmas is a popular subject in the Photographic Advertising Limited archive, suggesting joy, goodwill - and overspending. Photographic Advertising Limited was founded in 1926 by a group experienced in photojournalism and film. The company created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Photographic Advertising Limited's trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs.