An advertisement in the 'Saturday Evening Post' for an electric refrigerator from the General Electric Company. The electric refrigerator was first developed in America in 1913. Constant cooling is achieved using a special refrigerant fluid which vaporises at low temperatures. This liquid is pumped through pipes in the fridge in a continuous cycle, enabling foods to be stored safely for longer periods of time. In 1927, the General Electric Company introduced a refrigerator with a monitor top containing a hermetically sealed compressor. This mechanism made GEC an industry leader by the 1930s. This advertisement Promotes both the latest newly styled incarnation of the Monitor Top refrigerator and a new flat top version made by the company in 1934.
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