Advertisement at Paddington Station, London, 1934.
© National Railway Museum / Science & Society Picture Library -- All rights reserved
Large advertisement for Schweppes soft drinks on the forecourt at Paddington. Stations were a good place to have advertisements because so many people saw them. Products such as cocoa, Bovril and coal tar soap were widely advertised in stations at this time. Paper posters were becoming increasingly common in the 1930s, taking over from enamel signs. From an archive of about 400,000 photographic negatives from various British Railways and constituent companies' photographic collections, formerly known as the OPC (Oxford Publishing Company) Collection.