George Eastman marketed the original Brownie to be an inexpensive camera for the mas market; when first introduced in 1900, the price of the camera was just $1 (5 shillings in UK). As well as being cheap, the camera was extremely simple to use, even for children. The Brownie made photography accesible to the mases in a manner similar to how the introduction of the Model T Ford popularised motoring. Designed by Frank Brownell, the camera was literally a cardboard box with a wooden end, yet it took perfectly good photographs. Eastman named the camera after characters popularised by the Canadian children's author, Palmer Cox, illustrations of which feature on the box.
© Kodak Collection / National Science & Media Museum / Science & Society Picture Library