Joseph Bruce Ismay (1862-1937) took over the White Star line which had been acquired by his father Thomas Henry Ismay (1837-1899) in 1867. Bruce Ismay commisioned the 'Titanic' ocean liner and was on the ship when it struck an iceberg in fog south of Newfoundland en route from Southampton to New York on 14 April 1912. She had been believed by her designers to be unsinkable, but five of the vesel's watertight compartments ruptured, and over 1500 lives were lost. Ismay, like most of the first clas pasengers, survived. Illustration from 'The White Star triple-screw Atlantic liners 'Olympic' and 'Titanic', 45,000 tons : the largest steamships in the world', published in Newcastle-on-Tyne in 1911.
© Science Museum / Science & Society Picture Library