Woman sitting under a hairdryer during a Hairdressing Fair at Olympia, London, taken by Edward G Malindine for the Daily Herald newspaper on 9 September, 1934. After World War One, short hair was in fashion for women. Many of these hair styles, such as the permanent wave, required heating, setting or curling - and the technology to achieve the desired results. The first electric hair drier was invented by Alexandre Godefoy in 1890. This photograph has been selected from the Daily Herald Archive, a collection of over three million photographs. The archive holds work of international, national and local importance by both staff and agency photographers.
© NMeM / Daily Herald Archive / Science & Society Picture Library