Cyclist of the future, 1933.
© NMeM / Daily Herald Archive / Science & Society Picture Library
A photograph of a futuristic cyclist, taken by Edward Malindine for the Daily Herald newspaper on 29 November, 1933. This photograph was taken at a pageant held at the Dorchester Hotel, London, to celebrate the history of the Hercules Cycle Company. This is a prediction of what the well-dressed cyclist would be wearing in 1940 to ride her 'wireless cycle', which came complete with telephone. This photograph has been selected from the Daily Herald Archive, a collection of over three million photographs. The archive holds work of international, national and local importance by both staff and agency photographers.