Woman sitting under a hairdryer, 20 September 1932.
© NMeM / Daily Herald Archive / Science & Society Picture Library
Woman sitting under a hairdryer at a Hairdressing Exhibition at Olympia, London, taken by Harold Tomlin for the Daily Herald newspaper. This woman can control the heat of the hairdryer with the device she holds in her hand. After World War One, short hair for women was in fashion. Many hairstyles, such as the permanent wave, required heating, setting or curling - and the technology to achieve the desired results. The first electric hairdryer was invented by Alexandre Godefoy in 1890. This photograph has been selected from the Daily Herald Archive, a collection of over three million photographs. The archive holds work of international, national and local importance by both staff and agency photographers.