A snapshot photograph of six women running along a beach taken by an unknown photographer in about 1925. Six women link arms to run in line along the beach towards the photographer. Their exuberance is matched by the loose, bold print dresses and matching headscarves they wear. In the 1920s, women's fashion and social behaviour were revolutionised. As here, women made choices which scandalised more conservative elements in society, by showing their knees in public, revealing rolled stockings. Greater mobility, independence, economic changes, mass production of clothing, new fabrics and a new spirit all led to greater freedom of expression. Originally a shooting term, the word 'snapshot' was first linked with photography in the late 1850s, when it was used to describe a photograph taken with a brief exposure. Over time, snapshot came to mean any amateur photograph taken with a simple camera.
© Kodak Collection / National Science & Media Museum / Science & Society Picture Library