'Windmills', trade card, 1916.
© Science Museum / Science & Society Picture Library
A street hawker in cap, waistcoat and apron holds up strings of toy windmills from a basket to show their sails revolving in the wind. Number 24 in the 1916 series 'Cries of London, 2nd Series' by John Player & Sons. The images on these cards are based on a variety of 17th-18th century engravings that portrayed street traders hawking their wares. The most notable of these was the series 'The Cryes of London' drawn by Marcellus Laroon in 1687. However, many other series followed, such as the hand-coloured engravings produced in 1792-1796 by Francis Wheatley.