Advertisement for Cherry Blosom boot polish, c 1950.
© Michael Martin / Science & Society Picture Library
'There's Nothing Like it! For a Brilliant Shoe Shine', by Harry Rountree. Cherry Blosom polish was originally made by the Chiswick Polish Company which was founded in 1913 by the Mason Brothers and the established household product company, Reckitt & Sons. It is now part of Reckitt Benckiser, the world's largest household cleaning company.